Kids as Customers - James McNeal
Children as Consumers - James McNeal
Tapping the Three Kids' Markets , American Demographics
Colours and Cultures - Sahlins
Does Consumers' Favourite Colour Affect Their Choice of Unpackaged Product (Car)? by D. Funk
Colour and Product Choice: A Study of Gender Roles by D. Funk
What We Know about Consumers' Color Choices by R.P. Grossman
Color can Affect Success of Products by L. Trent
Automotive Color Trends for New Millennium by T. Triplett
The Meanings of Colour: Preferences among Hues by W.R. Crozier
Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy by Marc Gobe
Color: The Secret Influence by Fehrman, K.R.
Selling with Colour by F. Birren
The Colour Eye - BBC Video
Colour Consulting - A Survey of International Colour Design by H. Linton
Managing images in different cultures: A Cross-National Study of Color Meanings and Preferences by Madden
[Madden, Hewett, and Roth (2000) analyzed the emotions associated with colors cross-culturally to determine the role of color combinations in brand logos. They found that
blue, green, and white colors were associated with
peaceful, gentle, and calming effects, both in
Western and Eastern cultures.]{Color and Design}
Colour as a Semiotic Mode: Notes for a Grammar of Colour by Kress
[Color communicates meanings at three levels;
ideational, interpersonal, and textual. At the
ideational level color helps to
identify "the representations of the world" including specific people, places, or ideas. Association of the color orange with the Netherlands or vibrant
pink with breast cancer can be examples of ideational roles of color. Color conveys
interpersonal meanings when it is used "to do things." For example, the use of
yellow and orange colors to warn people against danger is regarded as interpersonal meaning. Finally at the
textual level color can be used to convey "unity and cohesion." Kress and Leeuwen (2002) use the example of different door colors in a building associated with different departments that create unity within each department but at the same time, distinguish the different departments.]{Color and Design}
Color and symbolic meaning of elements in nature by Kim
[According to Kim (2006) the image of nature can be expressed by four elements:
fire, earth, water, and air, and by the colors that represent them:
red, yellow, green, and blue. The author suggests that these colors can
convey a nature-friendly message. - Kim also did a content analysis of fashion magazines within ten years and found that even the
colors used in fashion convey a natural theme that would undergo
change every season to give rise to new trends.]{Color and Design}
Color in Folklore and Traditions by J Hutchings
[categorized the
symbolic uses of color under three driving forces, as
economical, historical, and social. As an example to
economic forces:
achromatic colors of black, gray and off-white
are inexpensive and easily cleaned and thus can provide suitable dress
for individuals unable to afford other clothing.
Historical driving forces include the use of color in a
patriotic sense. Color as a
social driving force conveys messages for
healing purposes, rites of passage, and
supernatural forces.]{Color and Design}
Primary Design in The Complete Works by A Branzi
Colour: Travels though the Paintbox by Finlay
Color, Essence and Logic by R.G. Kuehni
Terwogt and Hoeksma (2001)
Colours and emotions: Preferences and Combinations [color preference studies]
Clarke and Costall (2008)
The Emotional Connotations of Color: A Qualitative Investigation
A Note on Adults' Color-Emotion Associations - M. Hemphill
[Research shows that colors invoke
specific and consistent emotions in people and that these emotions
can change as people age. A study of colour- emotion linkages in adults found that
bright colours (e.g., white, pink, red, yellow, blue, purple, green) produced
more positive responses than
dark colours (e.g., brown, black, gray)]{Color and Design}
A study of preschool children's color preferences selected from three primary... - Khambata, D.
Children's Emotional Associations with Colors - C.J. Boyatzis
The Dark Side of Self- and Social Perception: Black Uniforms and Aggression in Professional Sports - Frank M.G. and Gilovich T.
The Effect of Uniform Color on Athletes' Readiness for Competition and Perceptions of Opponents' Attributes J LeMaire, S. Short, L. Ross-Stewart, M. Short
Leeds Uni
Color Categories in Thought and Language by C.L. Hardin
Library: Brotherton
Colour and Human Response by F. Birren
Library: Health and Sciences/Brotherton
Color and Meaning: Art, Science, and Symbolism by J. Gage
Library: Health Sciences
Understanding Brands: By 10 People Who Do by Don Cowley
Library: Brotherton
Dress and Identity by Roach-Higgins
Library: Brotherton
Basic Color Terms: Their Universality and Evolution by Berlin, Brent and Kay
Library: Brotherton/Laidlaw
The Ecological Approach to Visual Perception by J.J. Gibson
Library: Health Sciences
Color for Philosophers: Unweaving the Rainbow by C.L. Hardin
Library: Brotherton/Laidlaw
Building Strong Brands by Aaker
Library: Brotherton
Designing Brand Identity by Wheeler
Library: Edward Boyle
[Color is second only to shape in cognition and is
recognized before content in the cognitive sequence: shape, color, content] Color and Design
At college
The Order of Things by Foucalt
[When the pattern becomes widely accepted so as to become invisible, it has in fact
been normalised. Foucalt calls this process of normalisation a "different type of power," one that "has established itself without ever resting on a single institution but by establishing interactions between different institutions" (2003: 26)] Color and Design
The Art of Color: The Subjective Experience and Objective Rationale of Color by Johannes Itten
Book of Color: Defining, Explaining, and Illustrating the Fundamental Characteristics of Color by A.E.O. Munsell
Color and Communication by J.P. Favre
vernon street
[[[[Philosophy in the Flesh: The Embodied Mind and Its Challenge to Western Thought ]]]]
Color: A Survey in Words and Pictures
The Big Book of Color in Design by David Carter
Colour: Messages and Meaning
Chromophobia by David Batchelor - vernon street
[The repeated order of whiteness and white surfaces do
not invite interference and distraction. They are, as Batchelor
had said, "
uninterruptible," which is very different from "uninterrupted," the former cannot be interfered with and the latter can (2007: 43)] Color and Design
Blue mythologies: reflections on a colour. / Mavor, Carol
vernon street
Colour how to use colour in art and design by Feisner
Goethes Colour Theory
Representation: Cultural Representations and Signifying Practices by Stuart Hall
Colour Codes by Charles Riley
The wayfinding handbook: information design for public places.
Designing brands: market success through graphic distinction / Schrubbe-Potts, Emily (2000)
Emotional Branding: The New Paradigm for Connecting Brands to People by M. Gobe
Emotional Design: Why We Love (Or Hate) Everyday Things by D.A. Norman
Joel Desgrippes and Marc Gobe: on the emotional brand experience