Cop: Tutorial 1

In this tutorial me and Amber spoke for the first time about my ideas for context of practice. At this stage I am a little behind as I've been struggling with what subject to go with, but I explained that I've been very interested in colour and how brands use it. So far I've read a couple of books about colour psychology and design. Amber recommended that I look into:

• communication theory
• brand theory
• signs, symbols, colour and their relationship to a brand
• a specific type of brand, to make it less vague and more focused
• I need to figure out who the audience is, what are the products if any, and what is the service of the brand.

One interesting idea was to study children's branding and packaging, and who the audience is. This was suggested as I'm interested in illustration, so this could effectively link to my extended practice module.

I could research into how manipulative it is, and a comparison with branding aimed at adults. Visual studies are important at this stage: I need to make sure I spend enough time doing this aswell as reading theory.

ideas of what to research:

• 'Go-go Squeez' - packaging for healthy children's snacks
• seek out agencies that design children's packaging etc - eg Robotfood