Below is the details of my updated context of practice proposal. I have taken longer than I would have liked to get to this stage, but I am now happy with my research path.
I have chosen to investigate colour and it's meanings and associations because I find it really fascinating how many ways colour can be used.
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SUBJECTS OF CONTEXTUAL RESEARCH ALREADY UNDERTAKEN
Level 4: The value of fine art and graphic design
Level 5: Political branding
AIM AND/OR OBJECTIVE OF YOUR PROPOSED COP3 PROJECT
Is the use of colour in branding and packaging for children manipulative?
1. What research needs to be undertaken into the general and specific contexts of your practice?
Colour psychology, and the semiotics surrounding it, communication theory will fit in to this.
Brand and marketing theory
Children’s packaging
2. What approach(es) will you take and what processes, methods, materials and tools are to be involved in the research into your practice?
Explore studies and theories, and different approaches that have been taken
Visual study of branding aimed at children, along with packaging of products
3. What preparation or investigations do you need to undertake for your creative practice to take place?
Explore different brands and how they use colour
4. What research do you need to undertake regarding who your creativity is for?
Primary Sources of Information
1. Brand packaging for children
Location: shops, supermarkets
Secondary Sources of Information
1. Colour and Design by Marilyn DeLong and Barbara Martinson
2. Consumer Kids by Ed Mayo & Agnes Nairn
3. Advertising to Children by M. Carole Macklin and Les Carlson
4. No Logo by Naomi Klein
5. Color & Human Response by Faber Birren
6. Understanding Brands by Don Cowley
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