CoP Practical // Visual/concept research

Children's Festival

http://www.itsnicethat.com/articles/eric-rohter

Norway-based Eric Rohter’s rebrand for the World Children’s festival is a sweet, candy coloured identity that uses simple curved shapes for an adaptable typeface and clear, communicative language tailored towards its audience.

Fresh'N'Friends Fruit Figures packaging make kids eat healthy food

https://stocklogos.com/topic/freshnfriends-fruit-figures-packaging-make-kids-eat-healthy-food

There is just one small problem: kids hate healthy food but they love sweets. And worst of all: kids won´t listen to logical arguments. Therefore, our task was to convince the kids without lecturing them. Instead of calling attention to that problem with a traditional ad campaign we chose to solve the problem. The solution was a new product: fruit figures. To make fruits as appealing as sweets for kids we designed fruit arrangements that suit children. Boring fruits were designed in shape of teddy bears, kittens, flowers – all the things kids love. Just like ordinary fruit salads the fruit figures were sealed, put in a tray and sold in Fresh´N´Friends stores. And to open the design process for those who should really be involved, we let the kids design their own fruit figures. Over 3,500 designs from children were submitted. The rabbit figure of five-year-old Dario got the most votes and was therefore added to the product range.

Advertising Agency: Scholz & Friends, Berlin, Germany


Jooze fruit juice packaging

http://www.packagingoftheworld.com/2010/09/jooze-student-work.html

The shape of the logo is inspired by the shape of a sliced fruit, and the handwritten typeface used is to portray a sense of fun, hands-on personality and characteristic that appeals to kids and toddlers. The logo also consists of singular bright colours, which may vary depending on the flavour of the juice. This would hopefully be a recognisable icon whereby children can relate and connect to the brand. A simplified illustration of the fruits are to further clarify the flavours, to add visual aesthetics, and to appeal and connect to the target audience. 

Save Energy
http://www.designswan.com/archives/tio-save-energy-from-child.html

Tio, called by its designer Tim Holley, is a ghost-shaped light switch that gives kids a visual reminder of how much energy they’ve used by leaving lights on.

Jean Jullien - Childline Posters

http://www.itsnicethat.com/articles/jean-jullien-childline

Colour Me Healthy

http://www.itsnicethat.com/articles/publication-colour-me-healthy

The Psychology of Colour
http://www.theschooloflife.com/shop/the-psychology-of-colour/

Many of us haven't owned a nice box of coloured pencils since we were children. Yet no adult life should be without one, because having a suite of hues at our fingertips provides a route to a wide array of moods and inspirations.
This box knows that colours are connected to the chords of our souls.
The set includes a booklet about the psychology of colour, explaining how particular shades can link us to a range of memories and feelings:
Hope
Vitality
Adventure
Power
Ambiguity
Clarity
Discipline
Sanity
Realism
Mellowness
Dignity
Authority