Chapter one
How do we perceive colour?
Chapter two
Manipulation in branding
Chapter three
Children's packaging
I felt a bit uncertain whether this was the right way to go, so we rearranged it as so:
Chapter one
Colour and audience (children)
Chapter two
Brand and communication theory
Chapter three
Case studies/visual research
Notes:
- send Amber introduction and first chapter by next friday
- three or four chapter plan (time plan)
- 500 - 700 word count for intro
- link this into extended practice research
Research:
- communication theory - Mediums & Message (book)
- The Secret Life of 5 year olds - a documentary consisting of filming children in a nursery and the things they get up to and how they communicate and deal with issues.
I need to be thinking about my practical response and have a clear idea soon. Some thoughts we had:
- I don't want to do a standard rebrand of a product, or design a new brand for children. I'd much rather do something more abstract and abit more unique, that can still be linked to my written work.
- Amber suggested the idea of packaging an emotion or feeling, and using colours to communicate it to children.
- It needs to be packaging and have an audience of children, and can be quite lighthearted.
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