Research: Colour - books

Color and Design
Edited by Marilyn DeLong and Barbara Martinson
(2012, Berg, UK)

pg xxv
"Semantics influence our perception of color and function in designed objects; color meanings and use evolve out of significant events and mass media coverage; colors influence marketing and our selections of products and services; branding with color promotes marketing efforts."

experiencing and responding to colour

communication
colour in the designed environment
color: organisational strategies
color in context, culture, and traditions
social politics of white in design
what color is sustainability
color continuity
markets and trends


Colour
Paul Zelanski & Mary Pat Fisher
(Great Britain, 1989, The Herbert Press Ltd)

pg 28
It is universally accepted that colors affect us emotionally. Bright reds, oranges, and yellows tend to stimulate us, while blues and greens often make us feel more peaceful. Colors can therefore be used to express emotions and even to evoke them. Here again, however, we must beware of simplistic assumptions, for very slight differences in colors can produce quite different effects.

We associate the colors of fire- reds, yellows, oranges- with warmth. This is not just an abstract notion, for physiological research indicates that under red lighting our bodies secrete more adrenalin, increasing our blood pressure and our rate of breathing and actually raising our temperature slightly.

We associate blues and greens with the cooling qualities of water and trees, and physiological research shows that green or blue lights will slow our heartbeat, decrease our temperature, and relax our muscles.

healing
colour preferences


Book: Designer's Color Manual
Tom Fraser & Adam Banks
(2004, United States, The Ilex Press Limited)

pg 6
"Color influences everything we encounter, shaping our perception by accident or design. It may communicate complex interactions of association and symbolism, or a simple message conveyed more plainly than words."

brand
religion
nature
psychology
color association
color in branding and advertising


Color & Human Response
Faber Birren
(1978 by John Wiley & Sons, Inc, Canada)

pg 2

I do not exaggerate when I say that ancient man surrounded himself with color and in turn was surrounded by it. All civilizations since the beginning of man’s existence worshipped the sun, and from the sun came light and color.

The bodies of people are very much the same, but their minds and spirits are radically different.