Produce an educational activity for children. It must be in the form of packaged material, and informed by your research into colour, branding and packaging manipulation.
Create a response that utilises the manipulation you have learnt about to benefit children's development.
Include:
- An appropriate use of a wide range of colour
- A form of packaging
- A clear synthesis with the extended essay
Background/Considerations
Are children manipulated by brands and packaging? What was discovered through your practical and theoretical research?
How can the research you have explored and the analysis of case studies you have undertaken be applied to a practical exploration/outcome?
The outcome should be enticing and easy to understand for children. The use of image to support the use of colour may be appropriate.
Brands use these techniques for profit and to create young consumers, whereas this brief will be using them to create something more abstract: the packaging of behaviour.
Taking the manipulative skills of brands out of context and placing them in a simplified situation should show the capability of the use of colour to convey emotional connections.
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