Evaluate
-essay - branding used in politics
-practical - how to apply this to visual branding
This module has been vital to my learning process of the more technical and conceptual sides of graphic design. Previously, I had little knowledge on the principles of branding and how every organisation/company imaginable thrives on it.
Through creating my essay, I have researched many different sources that thoroughly investigate branding theory and politicians or political parties who have carefully used these tactics. However, I think that my essay was too broad, and would have been a more full, in depth analysis if I had focused on one political party. 3000 words was less than I thought to explore the areas I wanted to. Because of this I couldn't fully delve into the reasoning for, say, how the Nazi's manipulated Germany to gain power.
To follow on from my essay, after some thought I decided to create a visual identity for the small Peace Party, as they have little branding as it is and it was a way to hypothetically help them gain more attention from the public. It was also a morally sound choice I made as designer, which is an interesting spin to put on it as the topic of what work to take and not to take comes up a lot in graphic design discussion. I am happy with the outcome of the logo, I just wish that with more time I could have put it into practice as a reflection of the branding guidelines I created.
I found creating branding guidelines difficult and more technical than I imagined, but what I produced is very clear and has the necessary information.
Overall, I was able to put into practice what I learned from my essay, whilst taking in more visual research to inform my decisions.
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