Rebranding // Research: Brand guidelines

The Barbican

(multi-arts and conference venue)

Brand guidelines

I have screenshot certain parts of the guide that would be useful - the entire guide is very clear and concise about how and where to use their logo, and other elements.

However, I am taking into account that the Barbican brand is an a completely different industry than what I am working with.

http://www.barbican.org.uk/branding/Barbican_Guidelines.pdf

Some ways in which they have described themselves:

never less than brave... and sometimes provocative

adventurous   groundbreaking   informed

intellectual   personal   bespoke   inviting

captivating   engaging   electrifying

These brand guidelines are effective and very clear - they outline exactly why their branding is designed like it is, and clear examples of how it can be used - along with restrictions about how it can't be used in certain ways. Their brand is very particular; they only use Futura for type and their logo is just type (and ALWAYS vertical). I have taken some good points from this to help me put my branding together, but the trendy and arty layout with photography is something I need to avoid as it isn't appropriate.

Green Party

(political party)

identity guidelines

https://www.greenparty.org.uk/logos.html

These guidelines are much simpler and more technical - not about reasoning behind the logo or anything as such. This is obviously because it is a political party and it's simply for the press or supporters to use in articles or supportive material, aswell as designers.

Brand guidelines template

This is a brand guidelines template I found - while it isn't the real thing, it's quite useful for pointing out the basics that should be included.

This is useful for how to lay out the guidelines appropriately.

This is a list I've created of essential elements to include in the branding guidelines for the Peace Party.

• introduction to the party and how the branding is incorporated with it, and why.
• different logo versions and layouts, including colour and black & white
• official colours, including pantones, RGB, CMYK
• official typefaces
• customisation guidelines - adding local party names etc

I think these details are enough for a small political party, and are appropriate enough.