Rebranding // Final branding guidelines

I designed the branding guidelines very simplistically and straightforward, as it is based on a serious political party where information is the product, rather than the branding of a consumer product. It does not need to look inviting or entertain the viewer, it's sole purpose is to deliver technical information about the brand.

I divided the information into small chunks that can easily be followed.

In the branding guidelines I have included some basic information about the party to introduce what factors are behind the visual identity, then going on to why the logo is designed how it is. Then came the uses of the brand.

I made sure to include the slogan that is on their website: 'Non-violence, justice, environment'. Other parties have versions of their logos with a short sentence like so, to made the party more clear in it's intentions.

The colours are displayed with the technical details for print or web use, as these colours are important to the brand and logo to represent the party and it's values.

I included the different variations of Univers, which has been used in the logo. Different weights can be used in different situations to enhance type hierarchy. However I am aware that it needs to be purchased for use, so I have made that clear to the reader.

Guidelines for adding extra details to the logo are important, as the party want it to be as accessible as possible anywhere in the country. Local parties can add their name like so.

I created the brand guidelines as a booklet using indesign, but it is also designed to work as a pdf to be accessed online.

Reasoning for a booklet version: Local parties, supporters or graphic designers for the Peace Party themselves may require a physical copy of the guide to help them with the placement of the brand and logo. It should be designed as such so that it is available at any time.

Stock: Cartridge paper, as it is of a good quality but cheap - a small party would not be able to afford very high quality paper for branding guidelines.

Reasoning for online PDF version: This makes it accessible to everybody via google search or the party's website without having to contact anyone. This encourages people to get involved with the party by giving them easily accessible resources.