Rebranding // The Peace Party: Branding and logo considerations

From previous research I will create the simple outlines of the party to create what will go into creating the branding.

Branding considerations

Target audience

• Pacifists
• left-wing supporters
• people for equality and helping the least fortunate

Brand values

• equality
• non-violence
• justice
• environment
• compassion
• generosity
• co-operation

Brand essence

• Against war and poverty

Brand positioning

• strongly fighting for peace
• focusing mostly on inequality and how to fix it
• racially diverse candidates, caring about minorities

Reproducibility/adaptability

• website
• flyers/leaflets
• badges
• clothing
• ballot papers
• emails
• letter headings

Communication

• reliability & capability
• brand values, most importantly non-violence and peace

Logo requirements

Typeface

• legible and readable
• sans serif - modern and readable

Client needs

• shouldn't include peace dove or violent imagery
• include party name and depict what their party represents

Communication

• trustworthy
• peace, unity and equality