I looked on this website - http://imagepro.gr/strategicdigitalcommunication/viralcommunication
which explains what viral communication is. I discovered that
- it is something that increases awareness by using socal networking sites or other technologies.
- It also generates work of mouth, so it communicates itself.
- It has to be interesting, useful, usable, enjoyable or funny to be successful.
- it has to motivate people to share it.
The people need to feel involved in it, and a way of doing this is by using SHOCK, EMOTION or HUMOUR.
No comments:
Post a Comment