Thursday, 27 February 2014

Studio Brief 2: VARIETEAS - Tea packaging/advertising

I found a Twinings Tea advert on youtube, which uses the different colours of the assorted tea to make a piece of artwork:


The variety of colours shown in the teacups reflects how many teas exist, and how many colours too.


The colours used for tea packaging here reflect the ingredients, but also the theme. The packaging for 'CHERRY & CINNAMON' is 'a moment of calm', so has been given a pale blue colour which definitely connotes calm neutrality.
The 'fresh & fruity' teas are given a pink colour which connotes berries, and the feeling of fruitiness.

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