Studio Brief 2: Health and safety viral marketing campaigns

I want to research into health and safety campaigns if we end up choosing 'Drink more water'.

If we are to promote drinking more water, the reason will be health, unless we created a bottled water company. Water is the essential aspect of survival. I need to research into how people create awareness in terms of looking after yourself. People don't realise how they are damaging their body and are often misinformed about health.

This goes for drinking water; most people don't drink enough water daily as it's unappealing to them, and they often will pick unhealthy drinks over it.

'Dumb Ways to Die' - Metro Trains Melbourne

This ad campaign was to create awareness of safety around trains. It uses a mixture of cuteness, gore and catchy music that sticks in your head. Shock value is something that can be used very effectively when spreading something.

http://www.parentdish.co.uk/2012/06/24/thai-anti-smoking-video-goes-viral/

I came across a Thai anti-smoking campaign that went viral because of shock value. It puts a different spin on a widespread issue that people are getting too comfortable with. By using young children it is inducing emotion - emotion is a very powerful tool.

An Unexpected Briefing

This New Zealand airline created a safety video that was based on The Hobbit, which obviously interests millions of people across the world. This shows that using something that is very significant in pop culture will definitely catch people's attention in a big way.