Friday 28 February 2014

Studio Brief 2: VARIETEAS Presentation

We are pitching two ideas: Varieteas and Selftea. I'm working independently on some of the information we will include in our Varieteas presentation. I'm working on:

  • Colour scheme
  • Expectations
  • How we will measure our success

Expectations
  • How viral will it go?
  • How long will it go on for?
  • How successful will it be?
We are hoping Varieteas will spread rapidly

How we will measure our success
  • We will create a Varieteas account on twitter/instagram, where the follower count and any mentions will be counted.
  • The hashtag #Varieteas can be monitored on twitter/instagram by using the search tool.
  • Monitor how many packages are taken from the displays.

Thursday 27 February 2014

Studio Brief 2: VARIETEAS - colour swatches

Colours of different teas





Studio Brief 2: Different colours of tea

Herbal teas

Spearmint

Rooibos
Lemon and Ginger tea



Chamomile tea


Flavoured teas

Black tea

Chai tea

Earl grey tea

Green tea
White tea

Yellow tea



Fruit tea







Studio Brief 2: VARIETEAS - Tea packaging/advertising

I found a Twinings Tea advert on youtube, which uses the different colours of the assorted tea to make a piece of artwork:


The variety of colours shown in the teacups reflects how many teas exist, and how many colours too.


The colours used for tea packaging here reflect the ingredients, but also the theme. The packaging for 'CHERRY & CINNAMON' is 'a moment of calm', so has been given a pale blue colour which definitely connotes calm neutrality.
The 'fresh & fruity' teas are given a pink colour which connotes berries, and the feeling of fruitiness.

Studio Brief 2: VARIETEAS - Colour scheme research

I'm conducting research into varied teas to figure out which colours to use for our viral project. We are focusing on the encouragement of exploring different types of tea, so the colours shouldn't be the typical palette of the usual popular tea; these colours would possibly be brown, white, and green:

When I think of a 'variety' of teas, the colours that come to mind are:




The colours are very varied and bright. This might come from my memories of seeing tea packaging, which is often very colourful when its fruit flavoured.
These kinds of colours may be suitable for us to use in our palette, however for printing we can only use 2 colours plus stock. Also, there is a lot going on when using 4 incredibly vivid colours.

Tuesday 25 February 2014

Studio Brief 2: Viral communication


I looked on this website - http://imagepro.gr/strategicdigitalcommunication/viralcommunication
which explains what viral communication is. I discovered that

  • it is something that increases awareness by using socal networking sites or other technologies.
  • It also generates work of mouth, so it communicates itself.
  • It has to be interesting, useful, usable, enjoyable or funny to be successful.
  • it has to motivate people to share it.



The people need to feel involved in it, and a way of doing this is by using SHOCK, EMOTION or HUMOUR.

Sunday 23 February 2014

Studio Brief 2: Health and safety viral marketing campaigns

I want to research into health and safety campaigns if we end up choosing 'Drink more water'.
If we are to promote drinking more water, the reason will be health, unless we created a bottled water company. Water is the essential aspect of survival. I need to research into how people create awareness in terms of looking after yourself. People don't realise how they are damaging their body and are often misinformed about health.
This goes for drinking water; most people don't drink enough water daily as it's unappealing to them, and they often will pick unhealthy drinks over it.


'Dumb Ways to Die' - Metro Trains Melbourne

This ad campaign was to create awareness of safety around trains. It uses a mixture of cuteness, gore and catchy music that sticks in your head. Shock value is something that can be used very effectively when spreading something.


http://www.parentdish.co.uk/2012/06/24/thai-anti-smoking-video-goes-viral/


I came across a Thai anti-smoking campaign that went viral because of shock value. It puts a different spin on a widespread issue that people are getting too comfortable with. By using young children it is inducing emotion - emotion is a very powerful tool.





An Unexpected Briefing
This New Zealand airline created a safety video that was based on The Hobbit, which obviously interests millions of people across the world. This shows that using something that is very significant in pop culture will definitely catch people's attention in a big way.


Studio Brief 2: Water facts

http://www.health24.com/Diet-and-nutrition/Beverages/12-interesting-water-facts-20120721

  • Only 1,1% of the water on earth is suitable for drinking as is.
  • Our bodies consist of 55 – 75% water.
  • Depression and fatigue can often besymptoms of dehydration.
  • It is healthy to drink water with meals, as it aids the process of digestion.
  • The best way of getting rid of water retention is to drink a lot of water. Water retention can be a sign of dehydration
  • Water allows the body to metabolise fats more efficiently.
  • Good water intake prevents the skin from sagging.
  • Water is the main food the body needs.
  • The thirst reflex only appears when our bodies are already dehydrated.
  • Children dehydrate more quickly than adults do, and a survey revealed that 65% of school children drank too little water.
  • A 2% reduction of water levels in the body can lead to a 20% decrease in mental and physical performance.
  • Dehydration may induce contractions in pregnant women.

Monday 17 February 2014

Studio Brief 1: Secret 7" Final crit


For the final crit, we sat in our groups that we will be working in for brief 2. I presented the final design above and talked through what it means. Our group was very quiet so I didn't get much feedback at all, but I was told that it looks quite like wallpaper which doesn't have to be a negative thing. I was also told that maybe the one flamingo on its own in the middle of the design would be more effective, however I stated that I had to work on making my design unique because of how many flamingos are being submitted to the competition of Secret 7".

After the crit we all placed our record designs on the tables and walked around to see each others. It was great to do this to see what everyone has been working on; handful of them I really liked, and I am quite confident they will get through to Secret 7". I got quite a few compliments on my design. We then put them up on display as below.





Monday 10 February 2014

Studio Brief 1: Record sleeves - Creative Review

Creative review do articles called 'Record sleeves of the month'. Here is one that caught my eye from this month.


Ghost Maps – The Ocean From the River
First up, though, is David Smith and Oran Day at Atelier David Smith’s recent work for Dublin band Ghost Maps’ album, The Ocean From the River.
The artwork is inspired by geographic and cartographic references in the band’s name and album title, says Day. Discs are labelled north and south, and the inner sleeve features a ‘ghostly’ image partially revealed by a die cut outer sleeve finished in a spot UV varnish.
I like the cleanness and simplicity of this design, which has a subtle reference to the band's name and also the album title all in one. The different layers to the sleeve makes it more in touch with the listener as it becomes almost interactive. I'm very fond of the soft metallic colours used, as they are used in small amounts so they aren't over powering and still keep the design minimal overall.
However, I would prefer it if the line drawings were in black or a darker colour, I feel the top colours are very weak and remind me of tea or coffee, which I feel doesn't suit the metallic underneath too greatly.

Here are some from last month's article:


Bombay Bicycle Club – So Long, See You Tomorrow

The cover for Bombay Bicycle Club’s last album, So Long, See You Tomorrow was designed by London studio La Boca

It was inspired by the work of nineteenth century photographer Eadweard Muybridge - a pioneer of stop-motion famed for his use of the zoopraxiscope, a device for projecting motion pictures that pre-dates film strips.

The image (gif version above) depicts a man and woman travelling in opposite directions under the moon and sun and is designed to echo the theme of continuity in the album, which builds a series of melodies around one continuous loop. It's also been used in the video for the band’s latest single, It’s Alright Now, directed by Jon Stone.
I like that there is a gif version for it, which makes it more digitally friendly and interesting. Also, the fact that the gif has a concept to it justifies it nicely, so it is not pointless.
I like the rich colours used, which are refreshing in this day and age to see. Overall, the design has a psychadelic feel to it that works well.
The only downfall would be that maybe as a physical album the design wouldn't have the same effect, or wouldn't be as clear.


East India Youth – Total Strife Forever 

The cover of East India Youth (aka London musician William Doyle)’s debut album Total Strife Forever features a lovely portrait of the artist painted by his girlfriend, Tida Bradshaw. The sleeve was designed by Kohhei Matsuda - a guitarist with fellow Stolen Recordings act Bo Ningen.

Graphic designer Marc Pernice has also designed a logo for the artist based on the East India Trading Company’s logo, appearing on gig posters and ads promoting the album.
This design caught my eye as it is fine art meets graphic design - something that really interests me, as I thoroughly enjoy practicing and looking at both. I think fine art can especially work with album cover designs - as paintings are a lot more personal. They also convey raw emotions so well and often so dramatically. This could definitely apply to this design, as it was painted by someone close to the subject.

Saturday 8 February 2014

Studio Brief 1: Interim crit

My 5 designs (one design with two variations)




I asked four questions in the crit:
  1. Which is the strongest?
  2. The multiple eye design - which colours do you think could work with it?
  3. Which eye design is best out of the two variables? (large eye)
  4. Any other feedback?
Feedback is below.

Which is the strongest?:

One person said the eye pattern design is the strongest, and one person said the larger eye in black and white.
6 out of 8 people told me my flamingo design is my strongest, and was described as the following:
  • the natural pink colour suits well
  • clean
  • engaging
  • interesting
  • the detail makes it really unique
  • the contrast between the small amount of pink vs the white looks great
  • simple
  • stands out
  • grabs your attention
  • I have no idea of the reasoning behind it
  • is it the animal of Virginia?
I knew beforehand that most people wouldn't know the reasoning behind a flamingo unless they knew the song well, but this doesn't deter me from the design idea at all, because that could be applied to any song lyric being used in a design. I think that flamingos are captivating and intriguing.


The multiple eye design - which colours do you think could work with it?:
  • Only the irises could be coloured - natural colours just a little brighter than would be natural.
  • Turqoise
  • 4 people said to add no colour.

Which eye design is best out of the two variables? (large eye):
  • Black and white - 5 people
  • Red - 1 person
  • A horrible shade of pink has been used

Any other feedback?:
  • No idea of the reasonings behind the designs?
  • Experiment more with the flamingo, smaller, bigger. Make a pattern.
  • Don't like the photography, maybe make the flamingo a little smaller, and see what it looks like with a faint reflection? (water)
  • Experiment with colours on the eye designs. The dark red doesn't stand out against the black, and vice versa.
From the feedback I'm going to experiment with my compositions, especially with the flamingo as I want to make it more unique to me and also for the competition. I want to develop all of my designs not just one, but will probably use the flamingo design as my final sleeve.

Wednesday 5 February 2014

Studio Brief 1: Water - photography inspiration

I have collected some interesting photography of water to help with my initial idea of a design for 'Throw me a line, I'm sinking fast'. Hopefully this will help create a basis for the design, as drawing water is quite difficult.

http://www.flickr.com/photos/farflungphotos/338880094/in/photostream/




http://www.flickr.com/photos/roberto_rubalcava/
http://www.flickr.com/photos/kalantziscope/9462528809/

Studio Brief 1: Sky inspiration

Some of the lyrics have inspired me to possibly use a sky in some of my designs, such as the line 'Midnight blue casino floors'.


http://www.flickr.com/photos/52971085@N04/7644766680


http://grand-desir.tumblr.com/post/28829697919

Luigi Strano



William Eggleston - Untitled (Flowering Field), ca 1978

andy6white/flickr

Studio Brief 1: Flamingos - inspiration/research

The lyric 'Just like flamingos look the same' caught my eye as they are brilliant looking creatures. I want to start to paint or draw one, so I needed to find photography to help with this.











http://www.etsy.com/uk/listing/89079159/pink-flamingo-print-beach-decor-art?utm_campaign=Share&utm_medium=PageTools&utm_source=Pinterest