I looked at the frame backing paper used in the IKEA stores. I found their designs are extremely simple and cut to the chase. Image is only used occasionally on a small scale, and only to represent how the frame can be used for practicality. The colours are always as dull as possible, this is to avoid drawing too much attention as the frame has to capture attention first. The details come afterwards.
I dislike the amount of information used in IKEA's designs: surely the barcode and the other mostly useless info could be placed on a sticker on the back of the frame? Or on the other side of the paper so it cannot be seen on the store shelf. It gives a poor depiction of what the frame would look like in someone's home... nobody is going to buy the frame then use an image with colouring such as this.
Maybe using more photographic colours would make it more successful, however I do like the simplicity of it as it suits IKEA's image of straightforward-ness.
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