CoP Seminar: Semiotics

In this session, we split into small groups and focused on seperate parts of a text about semiotics. My group had to focus on 'myths'. I have found it quite difficult to understand, but using an example has made it easier.
We chose an old Coca Cola advert to show that adverts can be misleading. Here it says 'Want something good?' which is already manipulating the viewer into thinking the cola will taste nice. The girl pictured is youthful and healthy looking, while having perfect teeth. This is something that contrasts greatly with Coca Cola, which is very unhealthy and sugary. The viewer is set into false belief that they will be happy and healthy just like this girl if they buy the product, which is obviously false.