The front page has gold foiled letters which are in a type especially created for the college. The foil gives a nice shiny effect, however the 'A' in 'ART' is very displeasing, as the serif on the left stem is wonky. This feature seems to be trying to give a personal and individual feel, however it sticks out like a sore thumb amongst the other lettering.
The pentagon design which covers the front is very bland, as the colours are not vivid enough considering that the main purpose is to attract the attention of young aspiring students.
Inside the booklet, most of the text is too small to read, which can really put the reader off; it's not legible enough. The text is also too light against the white background on some pages.
The colour scheme throughout is inconsistent, it goes from cream and blue to pink and white and cream. They don't work very well together when they are dis attached yet still in the same booklet. The cream colour is really not aesthetically pleasing, it has a dull and sickly feel to it; it isn't going to be appealing to young people as it is so bland.
On the whole the booklet feels very formal, but what appeals to students is informality and friendliness. The photographs used seem very boring and forced, there is nothing special or realistic about them.
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