Rebranding // Political branding and campaigning: research

President Barack Obama

His logo features very traditional looking serif type, paired with a modern logo showing what seems like a sun rising over a mountain. It has connotations of hope and trust that are evident straight away.


The political website of Barack Obama is incredibly user-friendly, and uses a lot of iconic images that are very dramatic.

http://barackobama.com

It is clear that the website has been designed in such a way to persuade and effect people.
The tone of voice is assertive yet friendly, it is constantly including the viewer by saying 'we', and using some informal language (something that Obama is quite known for).