Identified problem:
Album artwork isn't admired like it used to be. These days music videos and the internet replace the art of album covers reflecting the artist and their music. Pink Floyd, Led Zeppelin and King Crimson were amongst music artists who had iconic artwork. This can't be said of this generation; the cover of an album is much less important. This is mostly because of technology and the internet, most people now digitally download their music, and sometimes illegally which causes even more problems.
The Answer:
An exhibition will show the best of album artwork, from the past and from the present. It's aim will be to get people more interested in album artwork of past generations, but also present ones, as it is a dying art.
Who needs to know? What/why do they need to know?
The target audience is music enthusiasts and design/art enthusiasts of many different ages, mostly between 16-60. These ages can relate to the album artwork included in the exhibition and also find new album covers to appreciate, to show that album art can make a comeback.
How will you tell them?
I will design promotional posters that will encourage the public to come to the exhibition on at the 'Design Museum' in London. The posters will reflect music, album artwork and spark interest.
Tone of voice
Friendly and perhaps debating, as different people will feel different things about the range of artwork in the exhibition, as there would be a range of half a decade worth of album covers. Also, IS it a dying art? Are album covers just as important as they used to be? Why are they less in the limelight? It can challenge the viewers to rethink the music industry and how techonology has changed everything.
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