CoP Proposal: Updated

 Below is the details of my updated context of practice proposal. I have taken longer than I would have liked to get to this stage, but I am now happy with my research path.

I have chosen to investigate colour and it's meanings and associations because I find it really fascinating how many ways colour can be used. 

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SUBJECTS OF CONTEXTUAL RESEARCH ALREADY UNDERTAKEN

Level 4: The value of fine art and graphic design

Level 5: Political branding

AIM AND/OR OBJECTIVE OF YOUR PROPOSED COP3 PROJECT

Is the use of colour in branding and packaging for children manipulative?

1. What research needs to be undertaken into the general and specific contexts of your practice?

Colour psychology, and the semiotics surrounding it, communication theory will fit in to this.

Brand and marketing theory

Children’s packaging

2. What approach(es) will you take and what processes, methods, materials and tools are to be involved in the research into your practice?

Explore studies and theories, and different approaches that have been taken

Visual study of branding aimed at children, along with packaging of products

3. What preparation or investigations do you need to undertake for your creative practice to take place?

Explore different brands and how they use colour

4. What research do you need to undertake regarding who your creativity is for?

Primary Sources of Information

1. Brand packaging for children

Location: shops, supermarkets

Secondary Sources of Information

1. Colour and Design by Marilyn DeLong and Barbara Martinson

2. Consumer Kids by Ed Mayo & Agnes Nairn

3. Advertising to Children by M. Carole Macklin and Les Carlson

4. No Logo by Naomi Klein

5. Color & Human Response by Faber Birren

6. Understanding Brands by Don Cowley

Cop: Tutorial 1

In this tutorial me and Amber spoke for the first time about my ideas for context of practice. At this stage I am a little behind as I've been struggling with what subject to go with, but I explained that I've been very interested in colour and how brands use it. So far I've read a couple of books about colour psychology and design. Amber recommended that I look into:

• communication theory
• brand theory
• signs, symbols, colour and their relationship to a brand
• a specific type of brand, to make it less vague and more focused
• I need to figure out who the audience is, what are the products if any, and what is the service of the brand.

One interesting idea was to study children's branding and packaging, and who the audience is. This was suggested as I'm interested in illustration, so this could effectively link to my extended practice module.

I could research into how manipulative it is, and a comparison with branding aimed at adults. Visual studies are important at this stage: I need to make sure I spend enough time doing this aswell as reading theory.

ideas of what to research:

• 'Go-go Squeez' - packaging for healthy children's snacks
• seek out agencies that design children's packaging etc - eg Robotfood