Study Task 04: Practice-based research

Practical aspects of political branding

Technique

• branding
• editorial
• promotional
• campaign

Content

• clear branding of the party
• values
• policies
• candidates
• slogan

Communication

• tone of voice
• message
• values and ethics
• semiotics
• targeting a certain audience

Research

• Small political parties
• Primary - how people interpret different political campaigns
• Successful political branding and campaigns
• The meaning behind rebrands

Analysis

• semiotics in politics
• identify downfalls of political branding
• identify what smaller political parties are missing

Exploration

• explore appropriate imagery for certain political parties
• how graphic design can attract political supporters

Evaluation

• does the rebranding make a difference to the party?
• does it clearly portray what the party stands for?

Testing

• test people's initial reactions to branding
• conclude how effective it is

Proposal

Research question

How do political parties and leaders use branding to be successful?

Hypothesis - conclusion that you will endeavour to prove

Branding in politics is crucial and a very large and effective part of it. Branding isn't just a logo, it is the connotations and language used, along with many other aspects.

Context of research interests

branding

political branding

political language

logo design

editorial design

Sources of primary/secondary research

political parties, their websites and content

general public's political opinions

books

surveys

How will your practical work relate to written work (synthesis)?

I will practically apply what I learnt and wrote about in my essay. I will rebrand a political party using the techniques and features that I described in my written work.