OUGD501 // Deconstruction

Summarise the session discussing what you have learned about 'deconstruction' and 'pastiche' The emphasis of this task is making connections between theory and practice therefore your written summary should emphasise how theories can relate to graphic design practice.

Deconstruction
How does representation inhabit reality? Is reality something that is only shown through representation?

Pastiche

Pastiche is the imitation of a peculiar or unique idiosyncratic style. It is seen more of a celebration than a parody, however. 

Soap & Glory is a perfect example of pastiche, as their entire branding is based around the style of the 1950s, bringing it to the 21st century.

Keep Calm and Carry On is something that has been appropriated many times since it first came out in the early 1900s to keep people calm in the second world war. It has been manipulated to suit almost any era or situation.

How do these relate to graphic design practice?
As seen above, pastiche is used to create popular designs from older generations, without having to come up with an original idea. It creates nostalgia amongst certain generations and a taste of what once was. Personally, I think it's a lazy and dull way of making design.