Saturday, 3 May 2014

Studio Brief 2: Publication content

In the publication, I want to focus on the differing opinions about fine art and graphic design, and if either is more valuable than the other. From my essay I'm going to take information and simplify it for the booklet; I want it to be simple and straightforward throughout.
I want to include the following from my introduction:

Definition of art:
‘the expression or application of human creative skill and imagination, typically in a visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power.’

Definition of graphic design:
‘the art or skill of combining text and pictures in advertisements, magazines, or books.’ 


Fine art and graphic design are created for different purposes. But are they as dissimilar as people may think?
Whether or not fine art ought to be assigned more value than graphic design depends on who you ask and the circumstances, reproduction, function, meaning and creativity are some of the factors that must be taken into account.
This will set the scene of the book, and introduce the reader to what exactly the content is based on. By making it clear what the dictionary definitions are, it amplifies how we as a society view both, and these definitions aren't necessarily fact.

  • Design is only made in relation to consumerism.
  • A designer can create something for their own fulfilment. But does it then become art?
  • Artists work for themselves and fulfil their own set goals; they are the ultimate independent creative figures in society.
  • Artists are not always creative or original; some are assigned commissions.
  • Designs are authentic because they are reproduced mechanically hundreds if not thousands of times, making them inauthentic.
  • Graphic design has worth even if it isn't 'authentic', as the design itself is an original creation.
  • Fine art is a form of self-expression with deep contextual mystery.
  • Graphic design is not admired for concept but is known for communicating a clear message.
These are the chosen statements that I took from summing up the arguments in my essay. For each point, there are two opposing statements, which I want to put on either side of a page so that the reader can pick which they agree with. It is a way of seeing if the reader can be manipulated into thinking a certain way, or if they have strong opinions already.

Is your opinion still the same?

‘What is experienced as expression and individuality in both art and design depends upon the existence of structures, systems of conventions, which make communication possible. Malcolm Barnard
I want to sign off with what is written above, as the quote perfectly sums up the book and doesn't come to an opinionated conclusion - I want the reader to think of that themselves. 

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