Practical aspects of political branding
Technique
- branding
- editorial
- promotional
- campaign
Content
- clear branding of the party
- values
- policies
- candidates
- slogan
Communication
- tone of voice
- message
- values and ethics
- semiotics
- targeting a certain audience
Research
- Small political parties
- Primary - how people interpret different political campaigns
- Successful political branding and campaigns
- The meaning behind rebrands
Analysis
- semiotics in politics
- identify downfalls of political branding
- identify what smaller political parties are missing
Exploration
- explore appropriate imagery for certain political parties
- how graphic design can attract political supporters
Evaluation
- does the rebranding make a difference to the party?
- does it clearly portray what the party stands for?
Testing
- test people's initial reactions to branding
- conclude how effective it is
Proposal
Research question
Research question
How do political parties and leaders use branding to be successful?
Hypothesis - conclusion that you will endeavour to prove
Branding in politics is crucial and a very large and effective part of it. Branding isn't just a logo, it is the connotations and language used, along with many other aspects.
Context of research interests
branding
political branding
political language
logo design
editorial design
Sources of primary/secondary research
political parties, their websites and content
general public's political opinions
books
surveys
How will your practical work relate to written work (synthesis)?
I will practically apply what I learnt and wrote about in my essay. I will rebrand a political party using the techniques and features that I described in my written work.
